The Communications Mix Is All Communications Between the Firm and the Target

question 45

True/False

The communications mix is all communications between the firm and the target market that increase the tangibility of the products/service mix, that establish or monitor consumer expectations, or that persuade customers to purchase.

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Definitions:

Apprenticeships

Structured training programs that combine on-the-job training with classroom instruction for a particular occupation.

Industrial Union

A labor union that represents all types of workers in a particular industry, regardless of their specific roles or skills.

Craft Union

A labor union representing workers who are skilled in a particular craft.