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You hear that although William doesn't like you that much, James does. Then you hear that William has changed his mind and thinks you are wonderful! You decide that you like William more than James. In simple terms, this phenomenon is called the:
Attrition
The loss of participants from a study.
Treatment Effect
The impact of an intervention or treatment in experimental research, measured by the difference in outcomes between treated and control groups.
Ecological Isomorphism
The extent to which an experimental condition is similar to the real-world conditions it is attempting to simulate.
Replicate Real-life Conditions
The process of mimicking the conditions of real-life scenarios within a controlled environment for testing or experimentation.
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