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Tangible Differentiation Comprises Observable Product Features Such as Shape,color,size,and Style;it

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Tangible differentiation comprises observable product features such as shape,color,size,and style;it does not include performance dimensions such of the product - for instance its reliability and durability.


Definitions:

Digital Shoppers

Consumers who prefer to browse, select, and purchase goods or services online through websites or apps.

Internet Users

Individuals who use the internet to access information, communicate, entertain, or conduct transactions.

Researched

The act of studying materials and sources to establish facts and reach new conclusions.

Utilitarian Motives

The drive to act based on the expected utility or benefit derived from the action, often in terms of personal or communal gain.

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