A Company Wants to Sell a Window Cleaning Kit in a 30-Minute

question 26

Multiple Choice

A company wants to sell a window cleaning kit in a 30-minute infomercial.Which of the following would an experienced public relations specialist suggest to the company?

• A)Wait till the end of the informercial to provide contact information in order to make a climax.
• B)Repeat the phone number and website throughout the broadcast.
• C)Spend adequate money and hire a celebrity to attest the effectiveness of the kit.
• D)Avoid using consumer testimonials.

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Definitions:

Behavior Change

Modifying human behaviors as a part of a learning process or treatment program, often aimed at improving health, wellbeing, or social interactions.

MBCT

Mindfulness-Based Cognitive Therapy, a therapeutic approach that combines cognitive behavioral techniques with mindfulness strategies to help people manage depression and prevent relapse.

Antidepressant Medication

Pharmaceuticals prescribed to alleviate symptoms of depression by adjusting the balance of neurotransmitters in the brain.

Depressive Episodes

describe periods characterized by pervasive low mood, lack of motivation, and other symptoms that significantly impair daily functioning.