Scenario 17-3 as the Number of Firms Utilizing Direct Marketing Continues to Continues

question 64

Multiple Choice

Scenario 17-3
As the number of firms utilizing direct marketing continues to grow, so does the number of consumers opposed to the methods often described as "intrusive." To combat the growing number of opposed consumers, marketers need to find creative new ways to optimize their direct marketing campaigns.One such outlet that firms are beginning to experiment with is social media.Executives understand that many consumers view a company's Facebook page more often than the company's home page, so they've grown to realize that setting up some form of an email opt­in on social media sites is a great way to build marketing databases.In addition to opt-in sections, social media allows businesses to interact with consumers, which may make them less inclined to respond negatively to a company's direct marketing efforts.By utilizing social media more often in the future, a number of U.S.companies hope to build stronger and more useful marketing databases.
-(Scenario 17-3) Marketers consider to be the most economical form of direct response advertising.

• A)email
• B)magazines
• C)telemarketing
• D)direct mail

Understand the role of hormones in regulating infant growth and development.

Recognize signs and consequences of failure to thrive (FTT) and non-organic failure to thrive (NOFTT).

Understand the concepts of progressive, regressive, and proportional taxation.

Identify the major sources of federal and state revenue.

---

Definitions:

Shareholders

Individuals or entities that own shares in a corporation, giving them ownership stakes and typically the right to vote on corporate matters.

Principals

Principals typically refer to the main parties involved in a transaction or operation, such as the owners or chief stakeholders of a company.

Agents

Individuals or entities authorized to act on behalf of others, typically in financial transactions or negotiations.

Primary Market Transaction

A primary market transaction involves the initial issuance and sale of securities directly from the issuer to investors, as opposed to secondary market trading where investors buy and sell securities among themselves.