A Company Wants to Sell a Window Cleaning Kit in a 30-Minute

question 26

Multiple Choice

A company wants to sell a window cleaning kit in a 30-minute infomercial.Which of the following would an experienced public relations specialist suggest to the company?

• A)Wait till the end of the informercial to provide contact information in order to make a climax.
• B)Repeat the phone number and website throughout the broadcast.
• C)Spend adequate money and hire a celebrity to attest the effectiveness of the kit.
• D)Avoid using consumer testimonials.

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Definitions:

RNA Primase

An enzyme that synthesizes short RNA sequences called primers that serve as starting points for DNA synthesis.

Reverse Transcriptase

An enzyme produced by retroviruses that catalyzes the production of DNA using RNA as a template.

Promoter Region

A region of DNA that initiates transcription of a particular gene, essential for gene expression regulation.

Peptide Bond Formation

A biochemical process that involves the joining of two amino acids through a covalent bond between the amino group of one and the carboxyl group of the other, releasing a molecule of water.