The Only Thing Limiting the New Media Right Now Is

question 24

Multiple Choice

The only thing limiting the new media right now is that they:

• A)cannot be interactive and drive audiences to engage with brands.
• B)cannot track customer data.
• C)still have not developed the actual ads, promotional contacts, and IBC to leverage all these data.
• D)are not reliable enough to use search engines in order to understand customers' search behavior.

---

Definitions:

Accounts Payable

Liabilities of a business that represent amounts owed to creditors for goods and services the company has received but not yet paid for.

Restructuring Charges

Expenses associated with reorganizing a company, which may include layoffs, plant closures, or other major operational changes.

Continuing Operations

The segments or parts of a business expected to continue operating and contributing to earnings into the foreseeable future.

Layoffs

A reduction in a company's workforce to save costs or due to organizational restructuring.