A Subhead for a Michigan Resort Ad Reads, "Michigan's Oldest

question 40

Multiple Choice

A subhead for a Michigan resort ad reads, "Michigan's Oldest Resort.In the Woods.On the Cliffs.At the Beach. Location, Location, Location.Best Location on the Lake for the Past 130 Years." This copy fulfills the basic job of
The subhead, which is to:

• A)speak directly to readers with sound advice about the brand.
• B)target a specific demographic group to consider the brand.
• C)add key selling points about the brand.
• D)promote a good feeling about the brand.

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Definitions:

Bureau of Labor Statistics

An agency of the U.S. government tasked with gathering and interpreting statistics related to labor economics.

Employed Category

Refers to the classification of individuals in the labor market who are currently holding a job or are employed.

Paid Employees

Individuals who perform work or services for a company or an individual in exchange for compensation, typically in the form of wages or salaries.

Own Business

The act of establishing, owning, and managing a company or commercial enterprise.