A Radio Spot for a Local Shoe Chain Begins with the Lines

question 65

Multiple Choice

A radio spot for a local shoe chain begins with the lines, "You walk the dog.You jog the trail.You chase the bus. You go, go, go.You need new shoes." Which of the following guidelines for successful radio copywriting is used in
This ad?

• A)Keep sentences short.Use common language.
• B)Use attention-getting sounds.Stimulate the imagination.
• C)Stimulate the imagination.Repeat the brand name.
• D)Select the audience.Give news about the brand.

---

Definitions:

Absorption Costing

An accounting method that includes all manufacturing costs - direct materials, direct labor, and both variable and fixed manufacturing overhead - in the cost of a product.

Variable Costing

An accounting method that only includes variable production costs (materials, labor) in product cost, excluding fixed costs.

Mixed Cost

A cost that has both fixed and variable components, which changes with the level of output but not in direct proportion.

Fixed Manufacturing Costs

Overhead expenses that do not vary with production level, such as rent, salaries, and utility costs in a manufacturing environment.