Scenario 11-2 You Are the Creative Director at a Milwaukee Ad Agency.Today

question 10

Multiple Choice

Scenario 11-2
You are the creative director at a Milwaukee ad agency.Today, your copywriters are presenting you with their ideas for several thirty-second radio spots for the City of Milwaukee Tourism Bureau.The Bureau wants to feature its own information center and tours, city museums, art galleries, concerts, festivals, and special events.When they are ready, the best ideas will be taken to the marketing director, of the City of Milwaukee, for review and approval.
-(Scenario 11-2) One copywriter presents a spot that is funny, delivers the key selling points, and uses opening music as well as sound effects representing various elements of the city.You need to get it recorded before sending it to the client.You send it with the young copywriter to a trusted recording studio with the caution that says, "use sounds effects with care." This means that:

• A)any added music should be kept to a minimum to avoid irritating the audience.
• B)the sound effects should not overwhelm the copy.
• C)one cannot expect to build a musical picture in the listener's mind.
• D)one should not mix sound effects and music.

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Definitions:

Financial Statements

Formal records of the financial activities and position of a business, person, or other entity, typically comprising the balance sheet, income statement, and statement of cash flows.

Profit-Oriented Business

A business that operates with the primary goal of earning revenue in excess of its operating costs.

Deferral Method

An accounting technique that involves postponing the recognition of certain revenues or expenses until a later accounting period.

Programmatic Reporting

Reporting focused on the outcomes and impacts of programs, often related to policy or service implementations.