Are Consumers Who Are So Committed to a Brand That

question 32

Multiple Choice

are consumers who are so committed to a brand that their consumer behavior toward it borders on the pathological.

• A)Emergent consumers
• B)Variety seekers
• C)Switchers
• D)Brand-freaks

---

Definitions:

Dominating

An aggressive and controlling conflict style characterized by an individual's pursuit of their own interests at the expense of others'.

Rahim

Refers to M. Afzalur Rahim's work on organizational conflict and conflict management strategies, emphasizing a systematic approach.

Conflict Styles

Distinct approaches to addressing and managing conflict, including strategies such as avoidance, competition, accommodation, compromise, and collaboration.

Avoidance

The action of keeping away from or not engaging in something, particularly in regards to situations or interactions perceived as negative or harmful.