The Whole Purpose of Good Body Copy Is To

question 13

Multiple Choice

The whole purpose of good body copy is to:

• A)be clever, entertaining, or funny.
• B)pull together the headline, subhead, and visuals.
• C)give all the possible reasons to buy the brand.
• D)tell a more complete story of the brand.

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Definitions:

Industry Supply Curve

A graphical representation that shows the relationship between the price of a good and the total output of the industry over a period of time.

Marginal Cost Curves

Graphs that depict the cost of producing one additional unit of a good or service, typically showing how costs vary with production volume.

Short-run

A time frame in which at least one factor of production is fixed, limiting adjustments to production levels.

Economic Profits

The difference between a firm's total revenues and its total economic costs, where economic costs include both explicit and implicit costs.