A Breakfast Cereal Advertiser Decides to Create a Print Media

question 91

Multiple Choice

A breakfast cereal advertiser decides to create a print media advertisement instead of advertising on broadcast television.This is probably because the advertiser:

• A)is not aiming to communicate detailed features of a product that is complex.
• B)is keen on creating a mood and demonstrating brand values.
• C)does not require time and space to advertise the product.
• D)wants to allow readers to process the information at a personalized rate.

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Definitions:

Corporate Giant

A large, typically multinational company with a significant impact on the industry and economy.

Strategic Planning

The process of defining an organization's strategy or direction and making decisions on allocating its resources to pursue this strategy, including its capital and people.

Developing Objectives

The process of establishing specific, measurable, achievable, relevant, and time-bound goals that an organization aims to reach.

Consumer Confidence

A measure of how optimistic or pessimistic consumers are about the overall state of the economy and their personal financial situation.