The Most Important Function in the First Few Seconds of a Television

question 102

Multiple Choice

The most important function in the first few seconds of a television commercial is to:

• A)stress the audio-then the viewer will follow up with the visual.
• B)get the name out-so the viewer can establish recall at the outset.
• C)establish the benefit-otherwise the viewer will quickly lose interest.
• D)get attention-grab the viewer immediately or the spot will probably fail.

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Break down financial contributions into ratios.