The Best Guideline for Working with Both Audio and Visual

question 28

Multiple Choice

The best guideline for working with both audio and visual elements during the production of a television spot is to:

• A)emphasize the visual but reinforce it with the audio.
• B)avoid use of the audio when showing a key visual.
• C)let the audio tell the full brand story.
• D)allow the visual to establish the tone and the audio to sell the benefits.

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Definitions:

Facts

Data or information based on real occurrences or truths used for analysis, decision-making, or proving arguments.

Theories

Systematic ideas or principles formulated to explain phenomena, provide understanding, and predict future occurrences.

Macroeconomics

The branch of economics that studies the behavior and performance of an economy as a whole, focusing on aggregate phenomena such as GDP, unemployment rates, and inflation.

General Price Level

An average of the current prices of goods and services within an economy, indicating the cost of living or inflation rate.