Scenario 11-2 You Are the Creative Director at a Milwaukee Ad Agency

question 54

Multiple Choice

Scenario 11-2
You are the creative director at a Milwaukee ad agency. Today, your copywriters are presenting you with their ideas for several thirty-second radio spots for the City of Milwaukee Tourism Bureau. The Bureau wants to feature its own information center and tours, city museums, art galleries, concerts, festivals, and special events. When they are ready, the best ideas will be taken to the marketing director of the City of Milwaukee for review and approval. 
-(Scenario 11-2) One copywriter shows you an idea that involves an announcer reading a top-ten list of cool reasons to visit Milwaukee.Which of the following basic guidelines of radio copywriting does this technique address? 

• A) Repeating the brand name 
• B) Stressing the main selling points 
• C) Stimulating the imagination 
• D) Tailoring copy to a time, place, and audience