Some Argue That Sales Should Not Be Set as an Objective

question 83

True/False

Some argue that sales should not be set as an objective for advertising, since advertising is only one variable in an entire marketing mix and cannot be solely responsible for selling the product.

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Definitions:

Click-through Rate

A metric used to measure the effectiveness of an online advertising campaign, calculated by dividing the number of clicks an ad receives by the number of times it is shown.

Desired Action

The specific behavior or response a marketer aims to elicit from the target audience through various promotional strategies.

Gross Rating Points

A metric in advertising that measures the size of an audience reached by a specific media or campaign.

Impressions

The count of how many times an advertisement or digital content is displayed to users.