An Agency Staffer Conducts a Test to See How the Message

question 70

True/False

An agency staffer conducts a test to see how the message for her client's product, dishwasher detergent, compares to the way other ads in her product area have tested.In this way, she will gather qualitative test scores.

---

Definitions:

Clichés

Phrases or expressions that have become overused to the point of losing their original meaning or effectiveness.

Business Writing

Professional writing aimed at facilitating business communications, including emails, reports, proposals, and memos.

Jargon

Specialized terminology associated with a particular field, profession, or group, often difficult for outsiders to understand.

Specific Audience

A particular group of people targeted by a message, campaign, or product, defined by characteristics such as age, gender, interests, or profession.