PRIZM, Which Operates on the Assumption That Consumers in a Particular

question 89

Multiple Choice

PRIZM, which operates on the assumption that consumers in a particular ZIP code are more alike than different regarding their consumer practices, is a type of research technique.

• A)story construction
• B)embedded fieldwork
• C)geographic clustering
• D)copy research

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Definitions:

Companionate

Relating to feelings of deep affection and long-term attachment, emphasizing emotional intimacy and commitment rather than passion.

Deindividuated

Refers to a psychological state where an individual in a group experiences a reduction in self-awareness and a decreased sense of personal responsibility, often leading to uninhibited behavior.

Inequitable

Characterized by unfairness or injustice, particularly regarding the distribution of resources or opportunities.

History Exam

An examination assessing knowledge and understanding of past events, periods, and historical figures.