The Folgers Team Aligned Its Marketing Mix in a Design

question 24

Multiple Choice

The Folgers team aligned its marketing mix in a design that would represent a particular identity, showcasing certain themes and values, shaped to gain distinctive approval from the just-graduated-20-somethings.This demonstrates the process of

• A)switching.
• B)commoditization.
• C)segmenting.
• D)singularization.

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Definitions:

Heredity

The passing on of physical or mental characteristics genetically from one generation to another.

Instinct Approaches

Theoretical perspectives in psychology that suggest some human behaviors are innate and due to evolutionary programming.

Explanation

The process of making something clear or understandable by describing the relevant facts or ideas.

Motivation

The process by which activities are started, directed, and continued so that physical or psychological needs or wants are met.