Brownsworth Brothers Coffee Is a Mail-Order Business Run by Two

question 36

Essay

Brownsworth Brothers Coffee is a mail-order business run by two brothers directly from their Hawaiian plantation.
They have targeted heavy users in the past, but they're considering a new focus on college students.They are considering switching target segments even though this group is comprised largely of people who don't drink coffee, or have just started to drink coffee and don't consume anywhere near as much as the heavy users.What are the disadvantages of the heavy-user strategy? What term is used to describe the college students the company is considering targeting? What are the advantages of targeting this new segment?

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Definitions:

Muscle

A tissue in the body capable of contracting, which enables movement of the body and maintenance of posture.

Arytenoid

A pair of cartilages located in the larynx, to which the vocal cords are attached, playing a key role in speech and breathing.

Cricothyroid

Relating to the cricothyroid muscle or membrane, involved in the regulation of voice pitch.

Splenius Cervicis

A muscle in the back of the neck that extends, rotates, and laterally flexes the cervical spine, contributing to movements of the head and neck.