A Powerful Value Proposition in Most Situations Today Includes Functional

question 35

Multiple Choice

A powerful value proposition in most situations today includes functional, emotional, and self-expressive benefits,

• A)though only tangible product benefits are truly emphasized.
• B)though no single ad can reflect all three aspects.
• C)all of which must be included in a given advertising campaign.
• D)though children are excluded because their decision making is controlled by parents.

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Definitions:

Justice

Treating all clients fairly and working with them in a manner that is appropriate based on their presenting situation and condition.

Equal Treatment

The principle of giving the same rights, opportunities, and considerations to all individuals, often within a legal, educational, or social context.

Counselor's Need

Refers to the requirements or necessities that counselors have in order to effectively support and guide their clients, such as empathy, knowledge, and skills.

ACA Code

The ethical guidelines established by the American Counseling Association that provide a framework for professional counselors in their practice.