Which Company Was Highlighted in the Text Because It Interviewed

question 21

Multiple Choice

Which company was highlighted in the text because it interviewed 3,000 consumers and created five distinct segments that it could then target in different ways, customizing lifestyle segmentation with a particular focus?

• A)Estée Lauder
• B)Folgers
• C)Mobil
• D)Pillsbury

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Definitions:

Substitution Effect

This refers to the economic theory that as prices rise or fall, consumers will replace more expensive items with less costly alternatives.

Income Effect

Refers to the change in an individual's or economy's income and how that change will affect the quantity demanded of a good or service.

Tax Rate

The rate at which taxes are applied to an individual or a corporation’s income.

Consumption Tax

A tax on the purchase of goods and services, levied at the point of sale.