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Scenario 5-3
While grocery shopping, Carol selects items that she regularly buys because she knows they are good and she has used them for years.However, the usual Chucky's Cheddar cheese that she buys is not available and she buys a similar brand of cheese that she hasn't tried but has heard of before.Chucky's cheese being an extremely popular brand has managed to make itself known, and when most of the customers shopping at the store were asked which was the cheese that they bought, most of them stated Chucky's almost immediately.
-(Scenario 5-3) When Carol saw that the cheese was out of stock, she immediately thought of Porky's, and Cubby Cow's cheese.This is an example of .
Sampled Unit
A specific element or set of elements selected from a larger population for the purpose of analysis or experimentation.
Content Analysis
A research method for studying documents and communication artifacts, which involves coding and analyzing texts or images.
Interview
A formal conversation where questions are asked and answers are given, usually for information gathering or assessment purposes.
Content Analysis
A research technique for systematically analyzing textual material by categorizing content into groups based on selected criteria to interpret patterns.
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