Scenario 4-1 A Group Called Adbusters Has a Website Containing Many Pages

question 98

Multiple Choice

Scenario 4-1
A group called Adbusters has a website containing many pages that address issues of consumption and culture, media practices, and corporate responsibilities. For example, "The momentum has clearly accelerated. By some measures humans have used more physical resources since World War II than in all of history before it. It's now taking a toll beyond anything we could ever have imagined. What does it mean when one sixth of the world's population consumes without any real restraint?" Throughout the website, there are many references to advertising's role in creating and maintaining this situation. Not surprisingly, virtually all of the references to the practice of advertising are negative. 
-(Scenario 4-1) In the past,Adbusters has cited 12 magazines that it said are responsible for pushing "a clean,exciting image for one of the dirtiest products around: tobacco." It suggested that Americans cancel their subscriptions to these magazines until they stopped accepting these ads.This is an example of: 

• A) the social phenomenon called corrective advertising. 
• B) a strategic tool for pressuring advertisers called boycott. 
• C) a push for consumers to mobilize and take certain actions called behavioral targeting. 
• D) the self-regulatory practice called corrective advertising.

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Definitions:

Demographic Segmentation

The division of a market into segments based on variables such as age, gender, income, education level, or marital status to target specific consumer groups.