A Brand That Does Not Meet Customer Needs Can Still

question 73

True/False

A brand that does not meet customer needs can still be very successful if it advertises its products extensively.

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Definitions:

Given Construct

A given construct refers to a specific concept or theoretical idea that is established and used as a basis for research or analysis.

Content Validity Ratio

A ratio of the number of raters who evaluate an item and the number of raters who deem an item to be an essential component of the construct being measured.

Panel of Experts

is a group of individuals with specialized knowledge or expertise convened to provide advice, insights, or recommendations on a specific subject.

Reliability

The consistency and dependability of a test, measurement, or experiment to produce the same results under the same conditions over time.