A ________ Is an Organized Collection of Comprehensive Information About

question 3

Multiple Choice

A ________ is an organized collection of comprehensive information about individual customers or prospects that is current, accessible, and actionable for lead generation, lead qualification, sale of a product or service, or maintenance of customer relationships.

• A) customer database
• B) customer mailing list
• C) customer-performance scorecard
• D) customer profitability analysis
• E) customer-value hierarchy

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Definitions:

Association Cortex

Sometimes called association areas, the region of the cerebral cortex that is the site of the highest intellectual functions, such as thinking and problem solving.

Intellectual Functions

Cognitive capabilities related to reasoning, problem-solving, planning, abstract thinking, comprehension, and learning.

Cerebral Cortex

The outermost layer of the brain, involved in high-level functions such as sensation, voluntary muscle movement, thought, reasoning, and memory.

Basal Ganglia

A group of structures in the brain involved in coordinating movement, as well as aspects of cognition and emotion.