Examlex
According to the BRANDZ model of brand strength, brand building involves people progressing through a sequential series of steps. Which of these steps would address or answer the question "Does this brand offer me something?"
Respondent Behavior
A reaction to a stimulus that is automatic or involuntary, often used in the context of classical conditioning.
Operant Behavior
Behavior that is controlled or influenced by its consequences, including rewards or punishments.
Automatic Response
A reflexive or instinctual reaction to a stimulus that occurs without conscious thought or intention.
Associative Learning
The way an individual comes to understand the relationship between two indications or between a behavior and its repercussion.
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