Which of the Following Is True for Customer Relationship Marketing

question 133

Multiple Choice

Which of the following is true for customer relationship marketing?

• A) Competitors can often hack into CRM systems.
• B) Building and maintaining a customer database requires a large investment.
• C) It is very difficult to find and train database employees.
• D) Long-term results of such systems are still unproven.
• E) Focusing too much on databases separates a company from its customers.

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Definitions:

Production Capacity

The maximum output that a production facility can create over a specified period under normal operating conditions.

Sales Mix

The combination of different products or services that a company sells, characterized by varying profit margins and sales volumes.

Limited Production

A manufacturing strategy where the quantity produced is restricted typically due to scarcity of resources, specialized demand, or strategic choice.

Incremental Costs

The additional costs incurred if a company increases its production or level of operations.