Mothers-To-Be Are Potential Users Who Will Turn into Heavy Users

question 5

Multiple Choice

Mothers-to-be are potential users who will turn into heavy users of infant products and services. By targeting mothers-to-be as future heavy users, producers of these products and services are segmenting consumers on the basis of ________.

• A) attitude
• B) buyer-readiness stage
• C) loyalty status
• D) user status
• E) benefits

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Definitions:

Group Pressure

The influence exerted by a group on individual members to align their behavior or beliefs with the group's norms.

Correct Answers

Responses or solutions that accurately address or resolve a question or problem, adhering to established facts or principles.

Primary Group

A small social group whose members share personal and lasting relationships, often considered fundamental in forming social identities.

Network

A system of interconnected computers, devices, or people that share resources, data, or information.