A Marketer Interested in Segmenting a Business Market Based on ________

question 64

Multiple Choice

A marketer interested in segmenting a business market based on ________ intends to eventually segment the market based on power structure and nature of existing relationship.

• A) situational factors
• B) purchasing approaches
• C) personal characteristics
• D) operating variables
• E) demographic variables

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Definitions:

Population Proportion

A measure that represents the fraction or percentage of members in a population that exhibit a certain attribute or characteristic.

Margin of Error

An expression of the amount of random sampling error in a survey's results, indicating the range within which the true population parameter is likely to lie.

Mean Number

Typically refers to the average value of a set of numbers, calculated by dividing the sum of all numbers by the count.

Registrants

Individuals who have officially signed up or registered for an event, program, service, or platform.