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Briefly describe the steps in the segmentation process.
Disney
An American diversified multinational entertainment and media conglomerate known for its film studio, theme parks, and merchandise.
McDonalds
An international fast-food chain known for its hamburgers, fries, and other fast-food products, recognized by its golden arches logo.
Critical Organizational Tradition
An approach within organizational studies focusing on power dynamics, equity, and the critique of management practices and ideologies.
Sites
Locations or places where specific activities take place, often within the context of cultural, social, or organizational practices.
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