A Major Advantage of a ________ Strategy Is That the Company

question 130

Multiple Choice

A major advantage of a ________ strategy is that the company does not tie its reputation to the product.

• A) blanket family name
• B) licensing
• C) separate family brand name
• D) category extension
• E) brand revitalization

---

Definitions:

Cognitive Development

The process by which an individual perceives, thinks, and gains understanding of their world through the integration and coordination of sensory experiences with previous knowledge and learning.

Reinterpretation

involves the process of understanding or presenting something in a new or different way, often leading to a shift in perception or meaning.

Personal Choice

The freedom to make decisions independently, reflecting personal preferences or values.

Imitating

The action of copying the behavior or actions of another, often a key method of learning in humans and animals.