The Brand Audit Can Be Used to Set Strategic Direction

question 29

True/False

The brand audit can be used to set strategic direction for the brand.

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Definitions:

Actual Abilities

The real skills, talents, and competencies that an individual genuinely possesses as opposed to perceived abilities.

Self-discrepancy Theory

A psychological model that explains how the difference between one's actual self and ideal or ought selves affects emotional states.

Ought Self

A component of self-discrepancy theory referring to the representation of the attributes someone believes they should possess, often influenced by societal expectations.

Actual Self

Represents one's perception of who they are at the present moment, encompassing current attributes and qualities.