According to the Brand Asset Valuator Model, Strong New Brands

question 10

Multiple Choice

According to the brand asset valuator model, strong new brands show ________.

• A) higher levels of esteem and knowledge than relevance, whereas both differentiation and energy are lower still
• B) higher levels of differentiation and energy than relevance, whereas both esteem and knowledge are lower still
• C) high knowledge-evidence of past performance-a lower level of esteem, and even lower relevance, energy, and differentiation
• D) high levels on energy, differentiation, relevance, knowledge, and esteem
• E) low levels on energy, differentiation, relevance, knowledge, and esteem

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Definitions:

Milton Friedman

An American economist and Nobel laureate known for his extensive work on consumption analysis, monetary history and theory, and the complexity of stabilization policy.

Profit Maximization

A business strategy aimed at generating the greatest possible profit, focusing on revenue enhancement and cost minimization.

Shareholders

Individuals or entities that own one or more shares of a company's stock, making them partial owners of the company.

CSR Initiative

A company's act of engaging in socially responsible activities, practices, and policies, aiming to have a positive impact on society, the environment, and stakeholders.