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A Local Service Company Has Decided to Segment Its Market

question 124

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A local service company has decided to segment its market based on occupation; therefore, it has chosen a form of demographic segmentation for its approach.


Definitions:

Motivates

Inspires or stimulates someone to act in a way that achieves goals or fulfills desires.

Developmental Program

A structured set of activities designed to improve skills, knowledge, or competency in a specific area or field.

Total Sales Revenue

The sum of all income generated by the sales of goods or services by a company before any costs or expenses are deducted.

Expectancy Theory

A motivational theory that suggests an individual's behavior is determined by their expected rewards or outcomes.

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