Industrial Tools Claiming to Have Durability, and Antacids Announcing Their

question 102

Multiple Choice

Industrial tools claiming to have durability, and antacids announcing their efficacy convey a brand's category membership by ________.

• A) relying on the product descriptor
• B) comparing to exemplars
• C) announcing category benefits
• D) communicating deliverability variables
• E) identifying counter examples

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Definitions:

Pricing

The strategy or method a business uses to determine the cost to consumers for goods or services.

Franchisee

An individual or company that is granted the right to do business under the franchisor's brand and system in exchange for a fee.

Salaried Manager

An employee who receives a fixed amount of compensation from an employer, typically on a monthly or yearly basis, regardless of the number of hours worked.

Risk

The exposure to the possibility of loss or damage as a result of a given action, decision, or event.