Examlex
There are a number of specific roles brands can play as part of a brand portfolio. List and briefly describe the four roles.
Fixed Costs
Costs that do not vary with the quantity of output produced
Monopolistically Competitive
A market structure characterized by many firms offering products that are similar but not perfect substitutes, leading to competitive yet differentiated markets.
Barriers to Entry
Economic, procedural, or regulatory obstacles that prevent new competitors from easily entering an industry or area of business.
Monopolistically Competitive
In a monopolistically competitive market, many firms sell products that are similar but not identical, allowing for some degree of market power and price setting.
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