Marketers Must See Themselves as Benefit Providers

question 70

Multiple Choice

Marketers must see themselves as benefit providers. For example, when a shopper purchases new shoes, he/she expects the shoes to cover his/her feet and allow him/her to walk unobstructed. This is an example of what level in the consumer-value hierarchy?

• A) pure tangible good
• B) basic product
• C) augmented product
• D) potential product
• E) generic product

---

Definitions:

Contradictory Generalisations

Statements that assert general truths but contradict each other, often revealing a lack of consistency or a complexity in understanding.

Precise Definitions

Exact, detailed explanations or interpretations of terms or concepts.

Attachment Patterns

The systematic ways in which individuals emotionally bond and connect with others, developed in early childhood.

Single-Parent Families

Households led by one parent rather than the traditional two-parent setup, often resulting from divorce, separation, death, or single-person adoption.