Which of the Following Is a Valid Observation About Word

question 45

Multiple Choice

Which of the following is a valid observation about word of mouth advertisements?

• A) It is the one form of advertisement that cannot be controlled by companies becasue it occurs naturally.
• B) Social media can be used as a tool to generate positive word of mouth.
• C) Word of mouth strategy will be less effective for smaller organziations.
• D) Attempts to manage word of mouth would lead to negative consequences.
• E) Organic word of mouth is always positive whereas facilitated word of mouth is negative.

---

Definitions:

Frequency Distribution

A summary of how often different values occur within a dataset, often represented in a table or graph.

Quantitative Data

Numerical data that quantifies an object or event, which can then be subjected to statistical analysis.

Range

The difference between the highest and lowest values in a set of data.

Stacked Bar Chart

A bar chart in which each bar is broken into rectangular segments of a different color showing the relative frequency of each class in a manner similar to a pie chart.