Which Is the First Step to Be Performed by a Marketer

question 66

Multiple Choice

Which is the first step to be performed by a marketer in developing effective marketing communications?

• A) identifying a target audience
• B) determining the objectives
• C) establishing the budget
• D) deciding on the media mix
• E) selecting the communication channels

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Definitions:

Fixed Amount

A specific sum of money that does not change or vary under specified conditions.

Gratuitous

Provided without requiring anything in return; given freely or without charge.

Service

The provision of assistance or professional work performed for another person or organization.

Quantum Meruit

A legal principle meaning "as much as he has deserved," used to determine the amount of compensation due for services provided when there is no existing contract.