The Grapevine Is Important to Supervisors Because It Is

question 86

Multiple Choice

The grapevine is important to supervisors because it is

• A) a formal form of communication used in organizations.
• B) the only way to use downward communication.
• C) the only way to use upward communication.
• D) used by employees as a source of information.

---

Definitions:

Promotion Mix

The blend of different marketing methods used by a business, such as advertising, sales promotion, public relations, and direct marketing.

Publicity

Nonpersonal communication transmitted through the mass media but not paid for directly by the firm.

Selective Distribution

A distribution strategy where a company chooses a limited number of retail outlets in specific locations to sell its products, aiming to target specific markets or demographics effectively.

Exclusive Distribution

A distribution strategy where a supplier grants only one dealer or retailer the rights to sell its product within a specific geographical area.