Examlex
An exercise equipment company produces exercise equipment designed for people with back injuries. Since this is a small market largely ignored by other exercise equipment makers, this equipment manufacturer is engaged in ________marketing.
Culture of the Organization
The shared norms, values, and practices that guide and shape behaviors and attitudes within a company or institution.
Incentives
Rewards or benefits offered to motivate individuals or groups to behave in a certain way or to achieve specific objectives.
The World Is Flat
A metaphor that describes the increase in global interconnectedness, suggesting that geographical and geopolitical barriers are less relevant in the modern world.
Thomas Friedman
An American journalist and author known for his analysis on global affairs, particularly globalization and the technological world.
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