The Seller Identifies Market Segments, Selects One or More of Those

question 3

Multiple Choice

The seller identifies market segments, selects one or more of those segments, and develops products and marketing mixes tailored to each segment in:

• A) micromarketing.
• B) mass marketing.
• C) product- variety marketing.
• D) target marketing.
• E) segment marketing.

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Definitions:

Categorical Independent Variable

An independent variable with categorical data.

Dependent Variable

A variable in an experiment or study whose changes depend on the manipulation of the independent variables.

Logistic Regression

A statistical method for analyzing datasets in which there are one or more independent variables that determine an outcome. The outcome is measured with a dichotomous variable (in which there are only two possible outcomes).

Dependent Variable

In statistical modeling, this is the variable whose variation is being studied to see if it can be predicted or explained by variation in other variables.