In the Sale of Expensive Apparel and Jewellery, the David

question 75

Multiple Choice

In the sale of expensive apparel and jewellery, the David Jones Department Store would probably use segmentation based on:

• A) volumetrics.
• B) age.
• C) benefit.
• D) income.
• E) occupation.

---

Definitions:

Ayurvedic Herbs

Natural substances used in the traditional Indian system of medicine to promote health and treat diseases.

Allopathic

Pertaining to conventional medical practices, especially in contrast to alternative medicine, focusing on the diagnosis and treatment of diseases through drugs or surgery.

Complementary

Serving to complete or enhance something else, often used to describe treatments or therapies that are used in addition to conventional medicine.

Mind-Body

Refers to the interconnection and interaction between the mind and the body and how mental, emotional, and spiritual factors can affect physical health.