Examlex
Dr Scholl therapeutic sandals claim to massage the feet with use. Dr Scholl's marketers are careful to protect the therapeutic image of their product. To that end, the company will only agree to it being sold in pharmacies which help to highlight the product's health giving properties. Which of the following BEST describes Dr Scholl's approach to positioning?
Profit
The financial gain obtained when the amount of revenue gained from a business activity exceeds the expenses, costs, and taxes needed to sustain the activity.
Market Competitiveness
The ability of a company or product to compete effectively in the marketplace based on factors like price, quality, and innovation.
Market Access
The conditions and barriers that a company faces when trying to enter a new market or industry, including regulatory, policy, and trade barriers.
Targeting Strategy
An approach businesses use to identify and serve specific segments of the market that are most likely to benefit from their products or services.
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