The Pattern Known as Double Jeopardy Refers to Which of the Following

question 90

Multiple Choice

The pattern known as double jeopardy refers to which of the following?

• A) Consumers with high levels of brand loyalty also tend to be the least frequent purchasers of that brand.
• B) The observation that most consumers are not 100 per cent loyal.
• C) Consumers with high levels of brand loyalty also tend to be the least affluent segments.
• D) Eight per cent of your customers are likely to be 20 per cent loyal.
• E) Brands that enjoy high levels of consumer loyalty tend to be niche products or small, local services.