By Segmenting the Market, a Firm Can Avoid the Need

question 138

True/False

By segmenting the market, a firm can avoid the need for developing a variety of products and/or marketing mixes.

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Definitions:

Antitrust Laws

Legislation designed to promote competition and prevent monopolies by regulating anti-competitive conduct among companies.

Wrongfully Terminated

Dismissed from employment for illegal reasons or in ways that breach the terms of the contract or labor laws.

Franchisor

The party in a franchising agreement that grants the franchisee the right to operate a business under its trademark or trade name.

Arbitrary

Based on random choice or personal whim, rather than any reason or system.