When Conducting a Competitor Analysis, Marketers Use a Variety of Information

question 40

Multiple Choice

When conducting a competitor analysis, marketers use a variety of information sources. Which of the following is LEAST likely to be a useful source of information for the competitor analysis?

• A) secondary data
• B) marketing text books
• C) primary research
• D) personal experience
• E) syndicated data

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Definitions:

Monopolistic Firms

Companies that have the majority of market share within their industry, allowing them to affect pricing and market conditions.

Absent

Not present or missing in a particular place or situation.

Industry Structure

The organization or arrangement of the market within an industry, often characterized by the number of firms, product differentiation, and barriers to entry.

Diagram (A)

A graphical representation used to illustrate or clarify information, processes, or systems.