Which of the Following Is an Example of a Psychographic

question 144

Multiple Choice

Which of the following is an example of a psychographic segmentation variable?

• A) education level
• B) usage rate
• C) purchase readiness
• D) lifestyle
• E) occupation

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Definitions:

Time Online

The duration or period that a user spends accessing and using services or applications on the internet.

Percent

A unit of measure representing one hundredth of a whole; commonly used in expressing proportions or comparisons.

Social Computing

An area of computing that involves the interaction and collaboration among people or users through social media, online communities, and collaborative software.

CRM

Customer Relationship Management (CRM) encompasses the practices, strategies, and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle.